Chobani and USA Wrestling present ‘No Missed Meals’ campaign
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by USA Wrestling
With the youth wrestling season about to be in full swing, Chobani and USA Wrestling are teaming up in the fight against bad nutritional habits in wrestlers all over the country. Today, the two are proud to present their ‘No Missed Meals’ campaign, which offers a learning opportunity for athletes, parents and coaches alike.
The ‘No Missed Meals’ campaign highlights the positive effects of good nutrition, while educating the wrestling community on why poor nutritional habits can pose a detrimental issue to athletes of all kinds. Chobani and USA Wrestling aim to transform the idea of the habits of today’s wrestler, where some consider cutting weight for competition and skipping important meals at a young age to be acceptable.
“Good Nutrition is a must for Optimal Health and Performance,” said Terry Steiner, USA Wrestling Head Women’s Freestyle Coach. “As coaches and mentors, we need to pay attention to our athletes’ relationship to food and proper nutrition. We are working against ourselves if are not doing this. We spend hours in a day breaking our bodies down with strenuous workout regimes, if we are not also focusing on proper nutritional habits to build our bodies back up then we are missing the boat and putting ourselves at a disadvantage. The “No Missed Meals” Campaign is a great way to start to pay attention to our eating habits.”
‘No Missed Meals’ will be featured at all six Folkstyle Tour of America events, and will appear at each event’s weigh-ins. The campaign will include an introduction via animated video for children and adults alike, as well as informational handouts and content on the ‘No Missed Meals’ online landing page: http://usawevents.sportngin.com/nomissedmeals
“Since day one, we’ve been on a mission to provide better food for more people,” said Jessica Lauria, Senior Director of Brand Communications, Chobani. “That starts with our nutritious yogurt but extends to the tools and resources we offer through the Chobani Nutrition Center. We’re proud to partner with USA Wrestling to further our mission and keep kids nourished on and off the mat.”
Visit the ‘No Missed Meals’ campaign website for more information on how to practice positive nutrition, and take the pledge to become a ‘No Missed Meals’ club today!
About Chobani
Maker of America's No. 1–selling Greek Yogurt brand, Chobani, LLC, was founded on the belief that people have great taste — they just need great options. Chobani produces high-quality authentic strained Greek Yogurt products made with only natural ingredients from its plants in New Berlin, N.Y., Twin Falls, Idaho, and South Victoria, Australia. Chobani is committed to using milk from regional farms and strengthening its surrounding local economies. Chobani gives 10 percent of its annual profits to charities worldwide through the company's charitable foundation. All Chobani products — including Chobani® Greek Yogurt, Chobani “Flip”TM, Chobani Tots® and Chobani Kids® and Chobani Simply 100® — are kosher certified, contain five live and active cultures, and are made with milk from cows not treated with rBST*, with most of its products offering more protein than regular yogurt** Chobani products are available nationwide in the U.S. and Australia, and in countries in Asia and Latin America. For more information, please visit www.chobani.com and www.facebook.com/chobani.
About USA Wrestling
USA Wrestling is the National Governing Body for wrestling in the United States and, as such, is its representative to the United States Olympic Committee and United World Wrestling, the international wrestling federation. Simply, USA Wrestling is the central organization that coordinates amateur wrestling programs in the nation and works to create interest and participation in these programs. USA Wrestling’s 226,000-plus membership is comprised of athletes of all ages, coaches, officials, parents and fans. On the elite level, USA Wrestling is responsible for the selection and training of teams to represent the U.S. in international competition, including the World Championships and Olympic Games. On the developmental level, USA Wrestling fosters grassroots expansion of the sport, through the sanctioning of age-group tournaments and the chartering of wrestling clubs. National and regional championships are held for wrestlers from nine years old through the Senior level. For more information, visit TheMat.com.
The ‘No Missed Meals’ campaign highlights the positive effects of good nutrition, while educating the wrestling community on why poor nutritional habits can pose a detrimental issue to athletes of all kinds. Chobani and USA Wrestling aim to transform the idea of the habits of today’s wrestler, where some consider cutting weight for competition and skipping important meals at a young age to be acceptable.
“Good Nutrition is a must for Optimal Health and Performance,” said Terry Steiner, USA Wrestling Head Women’s Freestyle Coach. “As coaches and mentors, we need to pay attention to our athletes’ relationship to food and proper nutrition. We are working against ourselves if are not doing this. We spend hours in a day breaking our bodies down with strenuous workout regimes, if we are not also focusing on proper nutritional habits to build our bodies back up then we are missing the boat and putting ourselves at a disadvantage. The “No Missed Meals” Campaign is a great way to start to pay attention to our eating habits.”
‘No Missed Meals’ will be featured at all six Folkstyle Tour of America events, and will appear at each event’s weigh-ins. The campaign will include an introduction via animated video for children and adults alike, as well as informational handouts and content on the ‘No Missed Meals’ online landing page: http://usawevents.sportngin.com/nomissedmeals
“Since day one, we’ve been on a mission to provide better food for more people,” said Jessica Lauria, Senior Director of Brand Communications, Chobani. “That starts with our nutritious yogurt but extends to the tools and resources we offer through the Chobani Nutrition Center. We’re proud to partner with USA Wrestling to further our mission and keep kids nourished on and off the mat.”
Visit the ‘No Missed Meals’ campaign website for more information on how to practice positive nutrition, and take the pledge to become a ‘No Missed Meals’ club today!
About Chobani
Maker of America's No. 1–selling Greek Yogurt brand, Chobani, LLC, was founded on the belief that people have great taste — they just need great options. Chobani produces high-quality authentic strained Greek Yogurt products made with only natural ingredients from its plants in New Berlin, N.Y., Twin Falls, Idaho, and South Victoria, Australia. Chobani is committed to using milk from regional farms and strengthening its surrounding local economies. Chobani gives 10 percent of its annual profits to charities worldwide through the company's charitable foundation. All Chobani products — including Chobani® Greek Yogurt, Chobani “Flip”TM, Chobani Tots® and Chobani Kids® and Chobani Simply 100® — are kosher certified, contain five live and active cultures, and are made with milk from cows not treated with rBST*, with most of its products offering more protein than regular yogurt** Chobani products are available nationwide in the U.S. and Australia, and in countries in Asia and Latin America. For more information, please visit www.chobani.com and www.facebook.com/chobani.
About USA Wrestling
USA Wrestling is the National Governing Body for wrestling in the United States and, as such, is its representative to the United States Olympic Committee and United World Wrestling, the international wrestling federation. Simply, USA Wrestling is the central organization that coordinates amateur wrestling programs in the nation and works to create interest and participation in these programs. USA Wrestling’s 226,000-plus membership is comprised of athletes of all ages, coaches, officials, parents and fans. On the elite level, USA Wrestling is responsible for the selection and training of teams to represent the U.S. in international competition, including the World Championships and Olympic Games. On the developmental level, USA Wrestling fosters grassroots expansion of the sport, through the sanctioning of age-group tournaments and the chartering of wrestling clubs. National and regional championships are held for wrestlers from nine years old through the Senior level. For more information, visit TheMat.com.
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