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FILA launches updated worldwide ad campaign: All Nations. All People. For All Time.

TheMat.com
07/03/2013


Lausanne, Switzerland — FILA President Nenad Lalovic,who heads the international federation of wrestling, announced an updated advertising campaign for the federation, launched on Friday, May 28.

FILA moved into the second phase of its ad campaign. The title is “All Nations. All People. For All Time,” and it reflects some of the themes that are central to the sport: wrestling is everywhere, wrestling is for everyone and wrestling is an original sport.

The interactive campaign will used in various print and online media outlets around the world in the upcoming months.

It was launched on FILA’s growing Facebook page, which is:
http://www.facebook.com/fila.official

The new ad includes an image of two girl wrestlers from the United States, Patricia Arana and Viviana Garcia of California, who competed in the United 4 Wrestling competition in Los Angeles on May 19. Their high scoring match and positive spirit was considered a highlight of this competition, which was part of World Wrestling month.

FILA has posted a jpg of this advertisement, and is asking the wrestling community to download it. They are asking people to print the advertisement and take a picture of the ad in an interesting location in their community. FILA will post these photos of the new FILA ad which are sent in from all over the world.

So far, photos of the new FILA advertisement has been posted from Grand Central Station in New York City, and next to the wrestling statue in front of the FILA headquarters in Vevey, Switzerland. Think of a cool place to put a copy of the ad, take a photo and send it to FILA.

Don't forget to submit your photos of the new ad to us by tweeting them to @fila_official or sending us an email with your photo attached to Filaofficial2013@gmail.com.

Do you know why this makes a big difference to #SaveOlympicWrestling? The IOC is evaluating sports also in terms of Social Media Activity as a measure of popularity and ability to communicate with the broader Olympic and Sports Family. So spread the word. Help #SaveOlympicWrestling.

In April 2013, FILA's launched an international ad campaign entitled "To wrestle is to be human." The campaign was very effective in FILA’s global effort to maintain wrestling as a sport on the Olympic program. Because of the many innovative changes which FILA instituted in recent months, wrestling was one of three sports selected for the short list of candidates for the final provisional spot in the 2020 and 2024 Olympic Games.

The new advertising campaign featuring the “All Nations. All People. For All Time” theme will be part of FILA’s efforts to promote the sport prior to the final vote on the 2020 Olympic Games program at the International Olympic Committee General Assembly in Buenos Aires, Argentina in September.


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