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|Olympic champion Henry Cejudo to serve as Coca-Cola Ambassador for Active Living
Jill Roth Novuss Media
Henry Cejudo chosen as part of Coca-Cola’s London 2012 Olympic Summer Games program
Scottsdale, AZ – May 18, 2011 – 2008 Olympic gold medalist and author Henry Cejudo joins a distinguished group of Olympic and Paralympic champions and hopefuls as one of Coca-Cola’s “Ambassadors of Active Living” to inspire people to lead active and balanced lives. The high-profile athletes form the Coca-Cola “Eight-Pack” as part of the brand’s London 2012 Olympic Summer Games program.
Coca-Cola is the longest continuous corporate partner of the Olympic Games since 1928 and the 2012 Games will be the third consecutive time in which Coca-Cola has included a collection of athletes as part of its Olympic program. The 2012 Coca-Cola “Eight-Pack” consists of Henry Cejudo (wrestling), Shawn Johnson (gymnastics), David Oliver (track and field), Jessica Long (Paralympic Swimming), David Boudia (Diving), Marlen Esparza (boxing), John Isner (tennis) and Alex Morgan (soccer).
Coca-Cola will highlight Cejudo as a member of Coca-Cola’s “Eight-Pack” in a variety of creative initiatives including in-store materials and advertising targeting all consumers including specific programs for Hispanic and African-American consumers. Details about how Cejudo and the athletes are to be featured will be available in the future.
“I am extremely honored to be a Coca-Cola Ambassador of Active Living and a member of its Olympic Eight-Pack. Coca-Cola has given so much to the Olympic program over the years, and has a long tradition of inspired community involvement. It is exciting to be involved with a company of Coca-Cola’s caliber and to participate alongside such amazing athletes,” Cejudo stated.
About Henry Cejudo
Olympic gold medalist and author, Henry Cejudo, achieved his dream of becoming an Olympic gold medalist at just 21 years old. Henry made history by becoming the youngest American wrestler to bring home the gold. The American born son of undocumented immigrants from Mexico, Cejudo spent his early years in fear of his criminal father and immigration officials. He struggled to find consistency in his chaotic world as he fought for survival on and off the wrestling mat. His amazing story of determination and triumph has won the hearts of America. A story that was captured by Henry Cejudo and Bill Plaschke in a book titled “American Victory.” Henry continues to achieve his dreams with another book deal, adidas shoe endorsement and inspiring millions of young athletes and troubled youth through his work with numerous charities. Many have expressed that Cejudo represents everything that is right with this country and that his journey embodies the ethos of the American Dream. To learn more about Henry Cejudo visit his website at www.henrycejudo.com.
About The Coca-Cola Company
The Coca-Cola Company (NYSE: KO) is the world’s largest beverage company, refreshing consumers with more than 500 sparkling and still brands. The Company’s portfolio includes 15 billion dollar brands, including Coca-Cola, recognized as the world’s most valuable brand, as well as Diet Coke, Fanta, Sprite, Coca-Cola Zero, vitaminwater, Powerade, Minute Maid, Simply and Georgia. Globally, they are the No. 1 provider of sparkling beverages, juices and juice drinks and ready-to-drink teas and coffees. Through the world’s largest beverage distribution system, consumers in more than 200 countries enjoy
the Company’s beverages at a rate of 1.7 billion servings a day. With an enduring commitment to building sustainable communities, Coca-Cola is focused on initiatives that protect the environment, conserve resources and enhance the economic development of the communities where they operate. For more information, please visit www.thecoca-colacompany.com.